When Demo 09 kicks off Monday in Palms Springs, Calif., the high-technology showcase conference that prides itself on putting cutting edge companies in front of A-list venture capitalists and journalists will do so in perhaps the worst economic environment in modern tech history.
Exhibitors at Demo pay well into five figures for the privilege of giving a six-minute presentation to a room full of influencers--many of whom have paid up to $3,000 to be there. So one could wonder if the show can maintain its relevancy while companies are shedding record numbers of jobs, when credit is as tight as it's been in decades and in an era where tech firms have more ways to promote themselves than ever before.